Design of a logo for a client, when they are not sure of the intended use

Hello

Can someone tell me a good "rule" in the design of a logo for someone who does not know what size they want to use this logo in the future? If they do not know what print size they can (business card size or more big sign) - what size is the best to give them AND if they don't know what web size they need, what size is good to give them where they have room to resize? What format is best, I? or pdf?

This is especially a concern if the logo is done in Photoshop. Any suggestions on standard dimensioning or normal practice in this case? Thanks in advance - K-

In general, I would like to put the logo to any size that fits on a format sheet paper letter so that the customer can easily print on almost any printer of office as is. If you are an Illustrator *.ai or EPS file without linked or embedded, bitmap images then you don't need to worry about the final size in its various applications, as it will scale without loss of resolution. It can be used for a business card or a billboard.

If this is done in Photoshop, then you can start with a master file which is enough PPP resolution larger size of the logo of the application. Then, you or the customer can downsample from there. (But since we are in an Illustrator forum and not a forum for Photoshop, I'll show my prejudices Illustrator here and recommend that you use Illustrator for logo if possible work ;-)

Always handy to give a customer a PDF and JPEG version in addition to .ai or .eps files in case they do not have a Postscript printer or Illustrator.

Others may have standard practices to suggest.

Tags: Illustrator

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