How did that? Advertising interactive iPad Stella McCartney

Hi all

Does anyone know how Meri Media created interactive advertising of Stella McCartney for tablets: seen as first POST gravity? Announcement video available here

I showed my first year students in creative communication, which create their own aps magazine iPad, POST and they were blown away - then had to admit my ignorance when they began to ask questions.

No certain indication would be greatly appreciated. I'll not even approaching the wired infrared technology used on the cover.

Thanks in advance.

Pretty sure they used HTML5. Look at http://htmlstacker.com/ they have some plugins for indesign, but quite expensive simlair.

Tags: Digital Publishing Suite

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