How to close contacts between prospects and notation programs?

I've implemented a program challenging 1 week, whereby cases of potential prospects will receive our week 1 "here are some tips for you' type series and will be scored based on their interaction with this series of emails.

For scoring, I use the standard ' BP programs - Lead Scoring "that accompanies our instant Eloqua on setup. It was an excellent program of scoring for us on other programs to feed lead, but does not quite correspond in this situation.

What the BP - program Lead Scoring is currently:

  • The main potential goes first through the program and then explicit into implicit program, and then it is removed at the same time.
  • Update every few hours Eloqua pushes a contact and one of our contacts that have a certain threshold score is pushed into SalesForce.

What I need the BP - program Lead Scoring to make:

  • It should continue to do what he did, and...
  • If the contact has received an email from our week 1 feed program (which indicates that they are in this program) he must fend off the head contact 1 week program, instead of simply remove from lead scoring to feed and let it sit in limbo until SF it resumes.
  • Contact still needs to get pushed in SF, but it must also have pushed back in week 1, feed the program so that they will receive all the emails that we promised and you have an additional opportunity for qualification.

All the world faced a similar need? How did solve you this?

Any suggestions?

Thank you!

What is the trigger that puts people in your notation program?  It's a program loader or a step in your innate program?

If this is a step in your innate program, you could use step 'Add program' instead of 'Move to program? "  'Add program' does not their current step remove.

If it's a program loader, my comment would be that people can be in several programs at the same time.  That means, if they are in the challenging program of 1 week and your feeder program puts in the Score to lead program, they will not necessarily be removed from the stimulating program.  It depends on the way in which the rules are set up of course.

Does that help?

Tags: Marketers

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