Question re: Adobe Analytics - how does Adobe Analytics measure 'Active users' applications
Hello
My question is about Adobe Digital analytical in consequence of the publication
I would like to know
1 adobe shows 'active users '.
2. where is this number?
3. How do you define "active"? Is it related to the launch of the App or App first launched?
Hi, the Basic Analytics you get with DPS will not give you much information about users. The more you get the average time spent per player but it won't show you a metric that really defines an active user as such.
If we are talking about the full Adobe Analytics account, that is different that you get much more metric and also the ability to create your own segments of data (for example: you can use segmentation to identify the ID of the visitor who haven't seen content within a specified period and exclude these results for example)... more info on http://download.macromedia.com/pub/developer/dps/analytics-report/dps-analytics-report-gui.pdf
Tags: Digital Publishing Suite
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