Subscriptions management

Currently, we have the game of global unsubscribe upward, in my case eloqua. I want to be able to set up a landing page, I think that would be a PURL landing page, allowing the user to select different types of communication they want to exist from our company. Currently, if the user cancels the subscription, they are taken out of all forms of communication, not what I want. What is the best way to go about this? My thoughts are the link will exist in the email, they are sent and once they click it, they are brought to a landing page that recognizes and makes available all of our forms of communication and the boxes so that they can select their preferences, then they click on submit. From there it would update their contact record with their preferences and they would be included in the emails that they preferred - the only obstacle is that I don't know where to start in Eloqua. Please help, thanks!

Leslie,

Eloqua has already thought you & your request. There is a feature in the system called "subscription management". It is located in the e-mail tab, in the connection of the small header along the top of this iFrame under 'Configuration & Management'.

Best way to get this set up is to call customer service, they can get you running in a short time.

Tags: Marketers

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