The Devil's advocate or Durge? Discuss the expected evolution of 2015

My kids love to argue. They like to talk with them, and they like to do especially if the purpose is to prove me wrong. And that's OK. I get it. They have a need for power and control, and this is their way to exercise that.

Adults are really no different. We agree not to agree because we want to reject the objective reality of the situation and replace it if everything is fine with us. I think it's especially true when I read about future trends. I approach material trend with a critical eye.

Is it because I play the Devil's advocate, or because I'm a durge (think slang, not Star Wars)?

It's actually not. I am critical, not because I disagree entirely with what is expected, but because I often fear the change that is coming.

So, in the spirit of a good discussion, debate or what have you, some friends and I decided to discuss some of the trends "which is in what is" identified for 2015.

READ THE ENTIRE POST HERE

marilyncox LOVE! In your post, I am particularly interested in the question "Disrupting came out, is Delighting in". As part of your points, I agree with your opinion that disrupt should give way to delight that would then result in organic disturbance compared to what is considered a more interruption approach. Where I think that I will apply yet disturbance - ideally, leading to great joy - is within my own organization marketing because there is still a very "that's all what I do and I don't want to change" mentality in our culture. Hmmm... Although, now that I actually read what I write, I guess I might consider to apply the same principle "delight and disruption will follow" my own organisation - LOL. I think that from my point of view, I was, but from the point of view of my org, it's more like "OMG, Kristin talk again."

I'm not made his comments, there are a few others on the list who has hit one of my hot buttons for 2015, so I'll circle back soon. I am very interested in hearing feedback from other Topliners as well!

Tags: Marketers

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