Lower rates of e-mail response?

One of my friends told me the other day that the "thorny point for digital marketing specialists decreases the rate of response by email '.

I don't buy it. I know that we are trying to improve our response rate, but I don't see or hear from all those who are lower response rates. Am I crazy?

Help me... by the way, are your response rate decreases, increases or remains stable?

Let's get it started by dragging a few friends in this. Eytan Abrahams , jennifer.gonzalez, mhalliday , krista.seidemann, Kristin Connell

Dave,

I'll try to answer your question as directly as possible - but it is difficult.

  • In our more great DRINKING, we see an overall improvement in our response rate. We attribute this to several factors: 1. more targeted lists. 2. better content targeted; and 3. Deletion of contacts released.
  • In a more little DRINK, we have at least one active massive campaign now which was launched without relying on content targeted - to save time - and this team is now seeing very low response rates. We have just as a priority a project to analyze and produce more content targeted for this campaign.
  • In yet a third DRUNK - a relatively new team with a relatively new - product they buy lists and even once, they see relatively low response rates. Deliverability problems come into play here.

And don't started even get me on our response rate for our annual user Conference campaigns - I try to block in my mind that we emailed to all human beings humans, dogs and cats in our database to promote this event.

IMO, I think it's too broad a statement to say that the "thorny point for digital marketing specialists reduces email response rates." I think that is the symptom of the more general question to specialists of digital marketing - Eytan documented response - as it becomes much more complex and doesn't require just better tools, but better, more "modern" skill sets

KC

Tags: Marketers

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