Use of the apostrophe and the reflections on the small capitals

I received a lot of help here before that I wanted to ask a few questions more. The restaurant I work for recently put in place a small banner advertising type in the bar that says: of «of the Dini Happy Hour...» "and I was a little disappointed not to be part of the design process, so I made a good-natured jab to the owner that he should not do promos printed without my intervention. This started the conversation apostrophe among the local population at the bar, everyone agreed that the apostrophe in time was incorrect. But a person has also felt strongly that Dini should have been ' Dinis. I can't state his reason (it's happy hour) but something like that Dini became a plural possessive or? The restaurant is called "Bistro of Dini" and the owners family name is Dini.

The second part is that I learned in a class of typography years it's poor form to do things in all capitals, (hard to read, ugly etc.) but I don't remember learning something about the use of small caps. That's what made the sign company and I found really shocking, rather it appeared quite bold to stand out and be noticed. What made me curious about the views of the use of small capitals for a type banner agreement.

Thanks in advance,

Patty

1) 'a person' was wrong, and "Dini" is correct. Unless of course happy hours are hosted by Dini more than one, even if the bistro is owned by only one. The hours are the plural does not mean Dini is!

(2) all uppercase is less readable than the mixed-case text, but is generally considered acceptable for a title or similar, as in this case, where there is only three words in question (right?). But as you've discovered, caps and small caps can be enjoyable, too.

See you soon,.

T

Tags: Adobe

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