What is the right way to include search terms in your page

Whether you have a web page that is on a certain subject and holds information displayed on the page.  What is the right way to include terms that you would like this page to see the place looking for but don't want necessarily to display on the page?

I didn't know if including the key words of research down in small characters with invisible color was the right way.

I didn't know if including the key words of research down in small characters with invisible color was the right way.

ABSOLUTELY NOT!  This practice will get your site banned or blacklisted from search engines.  It is considered to be a Black Hat tactics to try to trick the engine of research in order to generate results of traffic to your site.

Use rather a lot of rich and relevant keyword text and good semantics (h1, h2, h3) supplement in the body of your pages.   At the time, search engines you will find.

Some excellent links on Search Engine Optimization:

Google SEO Starter Guide (PDF)

Can better accessibility of the Web: better search ranking?

High rankings Advisor

SEOmoz.org - Guide from beginners to SEO (1 html page)

SEO Chat

Submit site maps to 4 major search engines

Tags: Dreamweaver

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