Adobe Analytics reports vs Apple Analytics reports

Hi all

I read the Adobe analytical reports on my table, but I saw the difference between that and the reports of Analytics of Apple (iTunes store).

The number of total app download are too different:

Apple Analytics reports: 320

Adobe Analytics reports: 68

Why there is so much difference?

Thank you.

Please take a look at this thread: the data are different to iTunesconnect and Omniture

  1. DPS account the first launch of the app, Apple account app install start - there will be a delta between users that are starting to download the app and those who actually run the application. Also consider that if someone downloads the app in iTunes (office), Apple will be marked as a download, even though the application has not been used / started.

Tags: Digital Publishing Suite

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