Professional Edition Esimate

My estimate is correct? Y at - it invisible costs or something that I missed. ? A monthly publication planning. Help, please.

ESTIMATED turnover BUSINESS MONTHLY OF ADOBE DIGITAL MAGAZINE (Professional edition)

(Target: 10 000 monthly downloads)

Retail price: US$ 0.99 INR 55 /-      

Platform: iPad / iPhone / Android

SERVER platform: Adobe Digital Publishing Suite (professional Ediotion)

Platform fees                                     Annual INR of US$ 5 940 3,26,700

Costs of production Bundle download

10 000 .folio @ US$ 0.30 per US$ 3 000 INR 1,65,000 download

Annual Apple Developer costs US$ 99 INR 5 445

Annual Google Developer costs US$ 99 INR 5 445

____________________________

TOTAL US$ 9 138 INR 5,02,590 INITIAL INVESTMENT

---------------------------------------

Month 1

10 000 downloads @ US$ $0.99 9 900 INR 5,44,500 recipes

Less Apple / Google 30% cut US$ 2 970 INR 1,63,350

--------------------------------------

Revenues US$ 6 930 INR 3,81,150

--------------------------------------

Month 2

10 000 downloads @ US$ $0.99 9 900 INR 5,44,500 recipes

Less Apple / Google 30% cut US$ 2 970 INR 1,63,350

--------------------------------------

US$ 6 930 INR 3,81,150

Less fees for 10 000 .folio package                    US$ 3 000 INR 1,65,000

--------------------------------------

Revenues US$ 3 930 INR 2,16,150

Months 3 for each 10,000 DOWNLOADS from

10 000 downloads @ US$ $0.99 9 900 INR 5,44,500 recipes

Less Apple / Google30% Cut US$ 2 970 INR 1,63,350

--------------------------------------

US$ 6 930 INR 3,81,150

Less fees for 10 000 .folio package                    US$ 3 000 INR 1,65,000

--------------------------------------

Revenues US$ 3 930 INR 2,16,150

First of all, why would sell you a publication for only 99? I would mark it up to $3.99 or $4.99. Second, Adobe might be prepared to cut you a deal if you buy enough downloads. I saw the price at 23-25 cents the download if you negotiate with a real man instead of Adobe's Web site.

Tags: Digital Publishing Suite

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