profile for logo setting

Hello world

I wonder if I could ask for a little help on a very simple question that I don't see the answer elsewhere (please redirect me if I missed!)

I would like to design a very simple logo with a few forms, letters and colors contained in a box, but I want to use as a logo for my Web page and also on paper to header/card etc.

Can you please tell me what is the best profile to work with (I assume impression as higher PPI) and what format I need to save it as (even once, I presume pdf but please correct me if I'm wrong).

Finally, as I want to use the same logo in all settings (letters printed, web etc.) I need to make a different profile for each use/logo, or can I do a (the best 'profile') the file and use it in all situations?

Thanks for any help, apologies again as safe that it's probably the kind of thing kids are taught in the first day of school now!

Adam.

Adam,

Some very simple things.

If you want to have the same appearance in print and on screen/web, you should start by working in CMYK color Mode, then use a RGB version for screen/web. If not, you seriously different colors, probably disappointing in the press, because the CMYK range is smaller and less bright.

For printing, use vector illustrations, not high PPI. PDF is good.

For site web/screen, PNG24 for sharpness and color or SVG, not use JPEG.

Tags: Illustrator

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