Segment the Contacts that were originally created in Salesforce

Does anyone know how contacts segment initially created in Salesforce?

To identify which contacts have been created in Salesforce by sale, as opposed to those created in Eloqua by Marketing, we use a shared filter to feed created all new contacts in program Builder.  Our program evaluates if the 'Seller' contact field is filled (meaning that the person is assigned a representative to sales to Salesforce as a lead or contact) and that person is in Salesforce, who created the lead. If the lead has been created in Salesforce by user account Eloqua that we created to manage the Eloqua/SFDC integration, we know that it's an advance created Marketing which was created and assigned in Salesforce, so the program and then update a custom contact field that we created which indicates the source (Marketing compared to the sales).  If the person has been created by another user Salesforce in addition to the user of the Eloqua connector, the program updates the contact field to be generated from sales.  This method works for us because we have not all tracks from created in Salesforce Marketing; they are all created in Eloqua and then driven to Salesforce through our update CRM program.  With the source of custom contact field, we can segment and report on the contacts created by sales compared to Marketing-created contacts.

You might also seek to compare the Salesforce lead or contact create date with the Eloqua create date to see which system created the person, or maybe there is a way to eradicate the new contacts through integration so that leads new Salesforce and contacts are identified as such during a call 'get new contacts' or 'get new leads?

There is probably an easier and more elegant way to do it, but just wanted to share that our team has come with!

Tags: Marketers

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