What is crossing the line in terms of frequency of feed?
Our team of marketing operations was born there is a little more than 3 years with a commitment to integrate Eloqua 9 with SFDC for both. (We are now on the E10) Internally, the answer we faced during the introduction of the concepts of digital body language and feed was often remarks of 'creepy' and "isn't that spamming", etc... We agreed to maintain a policy of 1 email per month, per contact, while keep in touch segmented into a unique foster campaign. Today, we have an engaged audience and solid matter content in several different feeder campaigns. Our marketing ops team feels we can increase the frequency and perhaps even offer our contacts to subscribe to several campaigns.
It would be good to hear any ideas or comments on email how much would be considered too expensive for a contact in one month, and if someone could share metrics similar attempts to increase the frequency of the innate.
Looking forward to learn from you all!
-Joe
This certainly isn't an exact answer, but I would say that you should test, will give your audience the opportunity to select frequencies (in your Center, preferably) and see in how far you can amp volume until response rates deposit and/or increase in churn. There is no exact for her formula because she is very specific to the quality of your content and your audience desires but, test test!
Tags: Marketers
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