What rules of campaign on scoring lead response?

What rules of campaign on scoring lead response?

Hi Marilyn, there.

Rules of campaign response as you know, governing what types of activities are considered as valuable enough to trigger a creation of campaign members.

This in turn, can be related directly to lead the rating according to your measure of business impact based on the answer (whether web response or manual download).

For example, you can use the filter of contact activity based looking for someone that has triggered a campaign over the last 30 days response.  This does 2 things: output any notable responses and considers the recency of the event.  This of course can be used for the implicit part of lead scoring according to your needs.

Tags: Marketers

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