E10 campaign canvas: exclude the bounce/unsubscribe

Hi all

19-07-2012 15-44-47.jpg

This is one of my campaigns. I know that these contacts in 1944 in green at the top right 'Email' are contacts do not sent mail because being marked as excluded from bouncebacks or be unsubscribed, by master exclude or overall exclusion. Would it not be better to exclude these contacts in the segment? Then you would have the precise number of marketable contacts in the segment. And if yes: how to proceed? Whose filter criteria possible is correct: 'Marked as hard Bounceback' with the operator 'now '?

Thanks for sharing your best practices.

Best,

Michael

I always exclude hard bounces and overall cancels his subscription in my segments so I have a more accurate count. I use the filter 'Marked as hard Bounceback' with the operator "right now" as you said. This works well for me. You can even set up a segment with these filters model so that you don't have to configure them manually every time.

Tags: Marketers

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