Weekly newsletters: campaign canvas recommended?

We work on the passage of our three weekly bulletins of our old ESP to Eloqua and I was wondering how others are implementing their weekly emails campaigns. I really don't want to set up a campaign for each number of each newsletter that this would require 156 campaigns per year (in addition, of course, to every other campaign, we have in place.)

I also think that we will have a separate campaign for each title - our subscribers can choose to receive one, two or three of the titles and try to sort on the Web of campaign that seems too heavy for me.

My thought currently is to implement monthly campaigns that would include four of the five weeks of worth of emails for each title. Or maybe even of the quarterly campaigns. If we did all the quarters, should be only 12 campaigns for the entire year. My biggest concern with this method is that we don't want people who subscribe to the newsletter in the midst of a campaign to receive past issues. We can establish the segment of the campaign to continue looking for new subscribers, but if a person subscribes to a newsletter on May 18, saying, we don't want to get the number that was sent on May 15. Is there a way to implement in the Web of campaign so that it won't happen?

The other concern with the realization of this way is that we build newsletters the day where the day before send them to us, so we would constantly be turn on and off the campaign to add the last email to the canvas. That is problem, is related to people getting old emails or other problems?

Does anyone have advice in general on the treatment of several weekly newsletters Eloqua?

Thank you.

Hi Rob,

Really, in this situation, the best practice would be 1 campaign by email newsletter. This will allow you to do 2 things more effectively:

(1) report on the campaign level without having grouped stats for all the emails of the campaign

(2) create 1 segment own subscription that should simply be added to the campaign.

While pouvez send you all these emails 1 campaign, I wouldn't recommend it, because of the concerns you listed above. Management of the list would be very difficult, as feeding new members in the location appropriate in the campaign. Secondly, once a country is selected, its highly recommended that you disable it not, especially if there are rules of decision or wait steps (because there would be certainly in this situation). The reason being that if the campaign is disabled during the "end time" a time waiting or an attempt of decision rule, this can cause members to get stuck in the countryside (applies also to program generator, even if it's a little easy to judge that the assessment of the time periods are longer, and assessment is listed at the top of the program so it's easier to know exactly how long you) have to make your changes and reactivate the program.)

I think in this case that while the number of campaigns sounds like a lot, because of how it is easy to set up this simple type of newsletter campaign in Eloqua, really the best option, especially considering the multiple disadvantages of e-mail campaign. The email, you can simply select the gear icon - send batch and have a campaign created for you base. All you need to do is to select the segment, define the notification dates, save it, and press send. Once you get comfortable to do, the whole process should take about 2-4 minutes of each campaign, assuming that you don't need to apply rules of signature or add additional steps.

Tags: Marketers

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