SFDC & Eloqua Contact Sync issue

Hello world

I'm not an expert with regard to the integration of Eloqua and Salesforce.

Currently we are essentially creating records in double, double display, (1 in Eloqua) and 1 in SFDC to obtain a contact as quickly as possible in SFDC, created when a person fills out a form.

But I think that it should be possible to create a new contact record in Salesforce within 5-10 minutes a person filling out a form for the first time without having to double post?

Any help/advice would be greatly appreciated.

CK

It is very dependent on your configuration - a few things to consider:

1. how fast/efficient is your integration program?

-It works in priority Mode?

-Are there things that can be handled in other programs who goes first (so slow down your speed to lead the creation)?

2. do you have other things that must happen before a lead to be created? For example, when you have choice of country lists enabled in SFDC will make it necessary for you to present your data (in the integration process) in the right format or else you can see your calls fail, in which case you can have a washing contact running machine that slows the process.

It is not always on the speed at which you get a lead in CRM, but how 'right' than there head of a lot of things to consider if you decide to speed up your process which can hinder the quality of the data.  There are also different approaches to integration, depending on your methodology of lead management that you can reconsider your integration completely and rebuild it according to your process.

Tags: Marketers

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